Business Publishing
What is Business Publishing?
It’s branding + publication: You’ve done the research, found your brand identity, and are ready to connect with your intended audience. Now, leave a lasting impression on your clients with engaging content via on- and offline platforms.
Where does TWS Publishing fit in?
Our team of expert copywriters, designers, and publishing professionals start by getting to know your brand in intimate detail to come up with just the right words, images, and packaging to deliver your message to the world. We help you build customer trust and loyalty and give you a competitive edge in the market.
We can offer expert advice with:
- Copywriting: ad copy, website copy, naming, tagline, brochure, product description, more…
- Design: logo, website/landing page, typography, product page, online shopping mall, more…
- Publishing: layout, formatting, print-ready, scaling, more…
Make every expression of your brand work for you.
Copywriting
Your copy is often your first conversation with your target audience. Customers and clients form their 1st impressions of you through this copy.
Effective copy has the right voice & tone and tells your or your brand’s story in an interesting and attractive way. Businesses need clear engaging copy not only to communicate with clients and attract new customers, but to have them take some action, like make a purchase, join a community, leave a review, and so on. Speak directly to them through clear text.
For creators and authors, copywriting may be why a potential reader even opens the cover or clicks on a link. It may be the factor that convinces a bookstore to put your book on its shelves.
Here is the copy we can help you write:
Business owners
- Product description
- Correspondence (email)
- Marketing & promo materials (brochure, poster/banner, etc.)
- Website copy
Branding (name, tagline, mission & vision statements, etc.)
Book authors
- Front cover (title, copy), jacket, wrap, back cover
- Foreword, preface, introduction
- Blurb, synopsis, review
- Author bio, press release
- Product description, promotional materials
Design and Publishing
Visual images help make your brand, products, and messaging easily recognizable and versatile.
Placement of copy and images within a framework ensures every element receives the attention it deserves and helps guide the audience to the information you want them to notice and concentrate on.
Online messaging
Offline presentation
